Super Rod Limited

Welcome to the “World of Rod”! We like to think of Super Rod as a big family, involving both our team as well as the hundreds of thousands of customers we have all over the world.

We have been building our community since 2001, when we started to design and build our cable rods here in the amazing Welsh Valleys. We are located in the town of Blaenavon, a World Heritage Site whose population played a part in the industrial revolution. So whilst we may not be Silicon Valley, we are surrounded by a culture of innovation dating back over 200 years.

Moving on from our humble origins, our product is now available in over 20 countries worldwide, saving installers and contractors millions of labour hours each year. Our philosophy is simple; we aim to exceed our customer’s expectations at every level. So if you have any products or ideas that you think will take us all forward we would love to hear from you.


Managing Director

You could say the electrical industry is in my blood, as my father was an electrician. I used to accompany him at the weekend to various job sites, and looking back even further in time my grandfather Jack was one of the most creative and innovative people I have ever known. So with that pedigree, things were certainly on my side.

I initially started working in the newspaper industry, but quickly returned to the electrical industry after about 5 years. Initially working for a specialist distributor, then moving to manufacturing with both UK and European operations, I ultimately joining Super Rod in 2006.

The Team


Development Ideas

At Super Rod we have always put the customer at the heart of our development, working with real life installers across the world to turn their ideas into reality. So if you have any ideas please email us directly at:


Super Rod is an ISO 9001 accredited Company. We endeavor to achieve and maintain a high standard of quality in all aspects of our operations and to continually satisfy the expectations of our customers. We aim to ensure that the needs of our customers are clearly understood and met through close liaison at all stages of the work. All work is conducted to a high professional standard with technical and commercial integrity.


Super Rod Limited is committed to continually improving the impact our operations have on the environment.  Our aims as a company and individuals are to balance our achievements in business with the on-going need to protect and improve both our local and global environment.

We will do this by:
Reducing the amount of waste produced by our business
Reducing the amount of energy consumed by our business
Regularly reviewing our processes to see what changes can be made to improve our impact on the environment
Promoting recycling where ever possible

Environmental awareness and its impact on a global and company basis are vitally important.  Super Rod will ensure that new and current employees receive appropriate training at regular intervals.

It has also been recognised that the products we manufacture also have signifcant benefts for the environment. Customers have stated that with the aid of our products they can cause less disruption to worksites, resulting in a reduction in the materials needed.
Malcolm Duncan